Good Spirits – Brynne Esther

What is Good Spirits?

Good Spirits is an ecommerce platform with a strong community aspect. The platform provides live classes taught in series, by experts, our Master Mixers. Each class is paired with a supply box of ingredients, including liquor and custom Good Spirits branded products.

For this study we built out both the user, or Mixer, purchase flow and the teacher, or Master Mixer, on boarding experiance.

I worked on a team with three other graduate students for this project. While we all had our specialties, we also all contributed on each aspect of Good Spirits.

My Role

UX Researcher
Sketches
Storyboarding
User Flows
Wire Frames
Presentation Design

Problem

At home mixologists are in need of a place to develop a great skillset and community.

There are many online mixology classes, and many alcohol product boxes, but few services combine both into one engaging experience.

Product Goals

Expert instruction- Instructional classes that connect amateurs with professional mixologists at the top of their field.
Drink mastery- A platform for our users to master drink making in a series of skill-level-based classes and an opportunity to earn industry-relevant certification.
Engaged community- A space where learners and instructors can build a community of new friends interested in mixology.

Discover

Persona Pivot

After user interviews, we realized that an overlooked user was the Mid-50’s empty nester that loves to try new things. With this in mind, we updated Gim Let.

Storyboards

Master Mixer

In our story, they are working in a big city. They love talking with patrons about mixology and would like to earn extra cash. We, Good Spirits, find them through their social media account where they have a strong following and content centered around mix drinks. We interview and ask them to join as a Master Mixer. Good Spirits sends them a supplies box and they prep for hosting classes. They give the class live on a video call, and, finally, use their extra income to take a dream vacation.

Mixer

Next, we looked at the User, our Mixer. This was based on our first version of Gim Let, the Dedicated Learner.

Gim Let meets our bartender and hears her speak about mixology. The learner wants to learn more about mixology and finds Good Spirits online. They purchase a subscription box and take the class where they meet new friends. Later they meet up with the friends they made on Good Spirits in the real world.

User Flows

The storyboards we developed were then used as springboards for our user flows. We created two flows to outline a Master Mixer and a Mixer use flow.

Design

Mood board

Low Fidelity Wireframes

Our team began the prototype process by discussing the user flows, reviewing example websites, and building out basic wireframes.

Test

Testing Goals

Once we had developed the wire frames, a more high fidelity prototype was created and we were ready for testing! Just like the original flows, we focused on our personas and had the Master Mixers test a different flow than the Mixers: